Catalogs
These samples feature a new products booklet and samples of monthly catalog sales flyers.
Catalogs are mainly page layout and production work. The challenge is to keep them fresh, yet functional — clean, organized information is essential to success. The same overall look needs to be maintained from issue to issue, yet they need to look different enough that the customer recognizes it as a new, updated product. These were produced with Adobe InDesign. I developed an XML workflow, in coordination with the IT Department, using a flow-based layout to streamline production, realize cost savings, improve accuracy, and reduce overall time and resources required to bring a catalog to the marketpalce.
These monthly product sales flyers generally bring approximately a 29% increase in sales for every item featured.
SAMPLE: 288 page Suzo-Happ Gaming catalog (pdf)
