Suzo-Happ Brands
The company had an existing mark that was very well recognized and respected in their industry. They needed a private label branding system that would be immediately recognizable as one of their brands — instantly transferring the perceptions of quality and reliabilty for which the company is known to the new line. The company sells to trade businesses, not retail, and the marks are mainly used on shipping boxes and product labels, as well as embossed, engraved or printed right on the product. The original company logo is below. In addition, they wanted adaptations of their logo for specific marketing purposes. All the logos help "build the brand" and raise awareness of
