Recipe Booklets
These recipe bookletts were distributed to consumers at CostCo® and other retail outlets as part of a sales promotion program.
The Barilla® recipe booklets were part of a series of 4 pamphlets. After the first book, Barilla® USA recruited Cathy Rabeler to take over the project from a large agency, providing the same level of quality and creativity with significant overall cost savings to the company.
